In this episode of The Brand Hunch podcast we chat to Robbie Brammall, ex-CMO of MONA Museum for the past eight years. Possibly one of the most coveted CMO roles in the country, MONA is known for its hedonistic, polarising approach to everything it touches. We talk about MONA's first ever brand campaign, why sliding to the middle is his biggest fear, and some of his proudest moments.