The Brand Hunch

Putting the ‘cult’ in culture: Lessons from a decade in hospitality

Episode Summary

In this episode, we sit down with Nick Parmar, a seasoned Brand Director who’s helped build a host of culturally-attuned brands from New York to APAC and the Middle East. Nick shares what he learnt as Head of Global Brand Experience for W Hotels Worldwide, and how those same instincts now shape dozens of hotel brands across 44 countries in his current role, VP of Brand Marketing & Management at Accor. A fun, insightful chat with someone who knows exactly how to create spaces that people never want to leave.