This episode’s a special one, our first ever live recording at SxSW Sydney! We chat to Mark Richardson, GM of Marketing at Petbarn (and formerly of Aldi, Marley Spoon, and M&C Saatchi), about challenger brands, creative effectiveness, and the ROI of brave ideas. From building Aldi’s Good Different platform to leading well-known brands with empathy and edge, Mark shares his take on what makes marketing memorable (and why pets might just be the secret to great advertising!)